Last time on E(E), we lamented the alarming dearth of young talent with interest in Product Lifecycle Management (PLM), and its impact on future PLM innovation. The PLM Old Fart Paradox outlined how PLM is seemingly lost in its own museum. Long-fortified organizational and political barriers, limited avenues of open and frank communication not colored by established vendor agendas, and a distinct image problem are all troubling obstacles. Entry into the domain is both intimidating and precarious. These challenges are suppressing new ideas, the very fuel necessary to ensure future PLM value. But we’re here to do more than frown disapprovingly and toss a holy hand grenade into the fray and count to 5… er 3. It’s time to talk about how we get out of this mess, and it might take a few more posts. It’s time to choose… wisely.

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