Sometimes it feels like Product Lifecycle Management (PLM) is the sole territory of greybeards, just a bunch of old farts locked up in some long-forgotten enterprise cloister, going on and on about information holy grails, and dutifully defending the grand PLM vision, blissfully unaware that somewhere on the outside -on the other side of the great seal- are the technologies, ideas, and unique perspectives necessary for transforming PLM for the modern age. A special irony not lost on Jim McKinney in his entertaining article Is PLM Just a Bunch of Old Guys?, where he laments the dearth of young talent under age 40 in attendance at a typical PLM conference. Anyone with similar experience can attest that his observations are accurate. And to some degree it’s not just age, it seems PLM in general is suffering from larger diversity issues. So why is it that PLM thought leadership continues to resemble a coffee club extension of the Knights Templar? Have we chosen… poorly?